Authority & Automation Build | Website Redesign + CRM Integration + Performance Optimization

Description

Transform your existing website into a strategic growth engine — designed for authority positioning, lead capture, and automation intelligence.

This is for businesses ready to grow beyond “just having a site.”

What’s Included:

Website Redesign & UX Optimization
A strategic redesign focused on conversion psychology, messaging clarity, and structured layout flow. Clean architecture. Clear authority positioning. Strong calls-to-action.

Advanced Forms & Lead Capture System
Custom-built forms connected directly to your CRM for automated tagging, segmentation, and follow-up workflows.

CRM Integration
Seamless integration with your CRM (HubSpot, Mailchimp, Klaviyo, GoHighLevel, etc.) ensuring leads are captured, categorized, and nurtured without manual effort.

Email Template & Automation Drafting
12 Professionally written branded email templates and automated sequences for onboarding, lead nurturing, or service follow-up.

Performance Optimization & Speed Enhancement
Core Web Vitals improvement, image compression, caching configuration, and technical cleanup to increase load speed and search visibility.

Google Analytics & Tracking Setup
Proper analytics installation with event tracking and goal configuration to confirm what is actually working.

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Who is this for?

• Scaling service-based businesses
• Founders tired of manually following up with leads
• Brands ready to look and operate like market leaders
• Businesses preparing for paid ad expansion

Most websites plateau because they lack backend conversion.

A high-converting business requires:
Clarity. Automation. Data. Speed.

This build delivers exactly that.

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INVESTMENT:

Authority & Automation Build ~ $5,800 Flat Rate

Custom API & Advanced Third-Party Integrations
Starting at $1,250

DELIVERABLES:

1. Website Redesign & Structural Optimization

• Redesign of up to 10 core website pages (Home, About, Services, Contact, etc.)
• Layout restructuring for conversion optimization and authority positioning
• Mobile responsiveness optimization
• On-page SEO structuring (meta titles, meta descriptions, header hierarchy)
• CTA strategy refinement

Additional pages beyond 10 ~ billed at $225 per page.

2. Advanced Forms & Lead Capture System

• Creation of up to 3 custom lead capture forms
• Conditional logic configuration (if applicable)
• Spam protection integration
• CRM mapping and tagging setup
• Automated notification routing

3. CRM Integration & Automation Setup

• Integration with one primary CRM platform
• Lead routing + tagging logic
• Basic automation workflow (1–2 sequences)
• Contact segmentation setup

Does not include full CRM rebuild or enterprise-level automation mapping.

4. Email Template & Automation Drafting

• Up to 12 branded email templates
• Incl. automated lead nurture sequence (3–5 emails)
• Template formatting within CRM or email platform

Ongoing email marketing management not included.

5. Performance Optimization & Speed Enhancement

• Image optimization
• Caching configuration
• Script cleanup where possible
• Core Web Vitals performance improvements
• Basic database cleanup

Does not include full hosting migration unless previously scoped.

6. Google Analytics & Tracking Setup

• GA4 installation
• Conversion event tracking (form submissions, button clicks)
• Goal configuration
• Basic dashboard view setup

Does not include advanced attribution modeling or paid ads tracking setup.

TIMELINE:

Estimated completion: 4–6 weeks
Dependent on timely client content submission and approvals.

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WHAT IS NOT INCLUDED (unless added as separate service):

• Full rebranding or logo design
• Ongoing SEO campaign management
• Paid ads setup
• Unlimited revisions
• Custom software development beyond scoped integrations
• Copywriting for entire website

REVISION POLICY:

Up to 2 structured revision rounds included per page.
Additional revisions billed at $150/hour or negotiated flat-rate.