Description

STR Annual Email Template System

Seasonal marketing should not feel overlooked. It should be intentional, structured, and revenue-aligned.

This exclusive Short-Term Rental email package provides 12 professionally designed seasonal email templates. Each template is strategically structured to:

• Increase repeat bookings
• Encourage direct reservations
• Strengthen brand loyalty
• Reduce OTA dependency
• Keep your property top-of-mind year-round

This is not generic newsletter design.
This is structured occupancy support.

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Who This Is For:

• Boutique vacation rental brands
• Property managers
• Independent STR owners
• Luxury retreat operators
• Multi-unit rental portfolios

Built specifically for the Short-Term Rental industry.

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What’s Included

Annual package includes:

• 12 seasonal email templates (1 per month)
• Professionally structured layout
• STR-specific messaging framework
• Direct booking CTA optimization
• Mobile-responsive formatting
• Platform-ready formatting (Mailchimp, Constant Contact, Campaign Monitor, Klaviyo, Flodesk, etc.)
• Light customization for property branding
• 2 revision rounds per template

Templates are delivered monthly, quarterly, or all at once (client preference).

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Seasonal Structure Example

Template ideas:

• Winter Escape Promotion
• Spring Refresh Getaway
• Summer Booking Reminder
• Fall Retreat Campaign
• Holiday Availability Push
• Local Event Spotlight
• Early Bird Booking Incentive
• Guest Re-Engagement Campaign
• Anniversary or Milestone Promotion
• Review Request Campaign
• Direct Booking Incentive
• VIP Guest Offer

Each template follows a proven framework:

Hook → Experience Highlight → Social Proof → Direct Booking CTA

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INVESTMENT

12 Seasonal Templates
$50 per template

Annual Investment: $600

This rate is reserved exclusively for Short-Term Rental brands and reflects a volume partnership agreement.

Standard custom email templates outside this program are priced separately.

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DELIVERY SCHEDULE

Option 1: Monthly Delivery
Option 2: Quarterly Batch Delivery (3 templates per quarter)
Option 3: All together delivered upfront

Turnaround:
5–10 business days once theme(s) confirmed.

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ADD-ON OPTIONS

• Update existing copywriting per template: +$40 per email
• Automation setup inside your CRM: + $200
• Annual email performance review + annual retargeting alignment: $500
• Direct booking strategy session (60 minutes): $150

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WHY THIS WORKS FOR STRs

Short-Term Rentals rely on seasonality.
Without structured communication, occupancy becomes out of your control.

This system ensures:

• Year-round guest touchpoints
• Consistent brand presence
• Stronger repeat guest pipeline
• Reduced reliance on last-minute discounts

You stay visible.
You stay professionally on brand.
You stay booked.